Block 4 of 4
Your AI Project
Apply your knowledge: solve a realistic wholesale task with AI support.
Learning objectives
- Independently use an AI tool for a commerce task
- Critically evaluate the quality of AI results
- Assess the benefits of AI for your own workplace
Your Project Task
You work in the marketing department of a wholesale company for office supplies. Your boss asks you to create a product description for 3 new products for the online shop.
Your task:
1. Choose 3 office items (e.g., desk lamp, shredder, whiteboard)
2. Create a prompt for each item using the KLAR principle
3. Generate the product descriptions with an AI tool of your choice
4. Review the results: Are the texts factually correct? Do they suit the target audience?
5. Revise at least one text and document what you changed and why
Project steps: 1. Select products 2. Formulate prompts (KLAR principle) 3. Use AI tool 4. Review and revise results 5. Reflection: What worked well? What didn't?
Tips for Your Project
• Take time for good prompts — the first draft doesn't have to be perfect
• Try different formulations and compare the results
• Pay special attention to: spelling, factual accuracy, appropriate tone
• Ask yourself: Would a customer find this text helpful?